A few days ago, I heard a conversation between two of my friends, one of whom is a native of Brooklyn and the other a resident of downtown Manhattan. They started to debate which neighborhood is better than other over which borough has the best pizza and brunch spots to which locale has the greenest parks, they even disputed over which borough has the most "street credibility" and the most "hipsters".

The fact that New York neighborhoods have the sense of integrity and community is undeniable because residents of various districts often compete with each other. For instance, they can argue about the level of service in cafes, cuisine, the greenery, and employment possibility[1]. Regardless of the problem they discuss, the actual sense of pride for their neighborhood contributes to the development and growth of those districts. The confrontations between New York residents can also influence the budgeting of city communities. For instance, people from most neighborhoods recognize the problem of insufficient greenery of the city and, as a result, the completion provides a new underpinning for eliminating this challenge.

Some people celebrate the superiority of their regions due to the presence of remarkable places and attraction spots. At this point, the most livable neighborhoods include Carroll Gardens, Soho, Tribeca, the Lower East Side, Park Slope, and Greenwich Village[2].  Hence, residents of other regions, such as the Bloomberg, strive to gather information about currents trends in the neighborhood development to provide a rationale for the popularity of district’s restaurants, cafes, and places of interests. In contrast, Manhattan has advantages in terms of proximity, safety, and low density of population[3]. The presence of shopping services, public schools, creative capital, greenery, and environmental situations are also among the main reasons why some districts are popular in New York. Thus, in case some people value safety and high quality of services, they would prefer moving to Manhattan or Brooklyn. There are people who cannot afford living in such neighborhoods and, therefore, they often focus on the housing cost to manage their expenditures.

How could citizens of New York celebrate their neighborhood pride?

I decide to focus on observation on people, culture, style, atmosphere of different neighborhoods in New York City, take pictures, do research and design a series of T-shirts, with different fonts and colors for different boroughs and neighborhood (choose around 10 neighborhoods). Also design a website with all the fonts on it, people could download them and use them for free. New Yorkers can celebrate their neighborhood pride through using those fonts and wearing the clothing that's embodied with the spirit of each neighborhood.


[1] Megan Mulligan. “Garden Auction Is Slap at Civility; Neighborhood Pride”, (The New York Times. 1999).

[2] Nate Silver. “The Most Livable Neighborhoods in New York”, (New York Real Estate. 2010).

[3] Ibid., n. p.




Every font has the same gene from the Basefont, to create a consistency. 


Times Square

Times Square is a major commercial intersection and a neighborhood in Midtown Manhattan, New York City, at the junction of Broadway and Seventh Avenue and stretching from West 42nd to West 47th Streets. Times Square – iconified as The Crossroads of the World, The Center of the Universe, and the The Great White Way – is the brightly illuminated hub of the Broadway Theater District, one of the world‘s busiest pedestrian intersections, and a major center of the world‘s entertainment industry. I took those neon lights as inspiration, and found that is a signature element of Time Square.



Upper East Side

The Upper East Side is sleek, chic, and classic NYC. Once known as the silk stocking District, it is one of the most affluent neighborhoods in New York City.



Font Presentation Tiffany12.jpg


Grenpoint is the northernmost neighborhood in the New York City borough of Brookln. It is bordered on the southwest by Williamsburg. It was famous for the hipsters from 1940s along with the borough Williamsburg. Hipsters' colorful knitting and stitching patterns was the inspiration of the font.


Red Hook

Red Hook in Brooklyn is a surprising neighborhood tucked along an old industrial waterfront. Red Hook is more than your typical Brooklyn neighborhood. It's a work in progress, defined by a mixture of light industry, open space, residential enclaves and a still palpable sense of urban pioneering. The population density here is lower than in most of Manhattan, so it can seem, by comparison, very quiet.




Astoria is a middle class and commercial neighborhood with a population of 154,000 in the northwestern corner of the New York City borough of Queens. It is a Greek neighborhood before, the font combines Greek letters with English letters.



Financial District

The Financial District, located in the borough of Manhattan in New York City, is a neighborhood on the southeastern side of Manhattan which comprises the offices and headquarters of many of the city‘s major financial institutions, including the New York Stock Exchange and the Federal Reserve Bank of New York. The font combines various currency symbols with English letters.



South Street Seaport

The South Street Seaport is a historic area in the New York City borough of Manhattan, located where Fulton Street meets the East River, and adjacent to the Financial District. This includes renovated original mercantile buildings, renovated sailing ships, the former Fulton Fish Market, and modern tourist malls featuring food, shopping and nightlife, with a view of the Brooklyn Bridge. The font is inspired by the typeface on the ferrys near the pier.